Commencing every new brief, we tailor a work process. We study the client company’s vision, business idea and marketing or communication plan so we can create a relevant platform for an effective advertising concept.

Successful advertising solutions that deliver sales build on:

  1. Clear connections to the company’s over-arching vision, mission, sales- and marketing goals
  2. Relevance between the project budget and expectations for the communication effect
  3. Systematised, strategic priorities for internal and external marketing communication
  4. Acceptance and understanding for basic marketing rules such as positioning and differentiation
  5. High creative levels for conceptual solutions
  6. For every project, an optimised and properly assessed media plan
  7. Established methods for feedback and evaluation of each project.