Commencing every new brief, we tailor a work process. We study the client company’s vision, business idea and marketing or communication plan so we can create a relevant platform for an effective advertising concept.
Successful advertising solutions that deliver sales build on:
- Clear connections to the company’s over-arching vision, mission, sales- and marketing goals
- Relevance between the project budget and expectations for the communication effect
- Systematised, strategic priorities for internal and external marketing communication
- Acceptance and understanding for basic marketing rules such as positioning and differentiation
- High creative levels for conceptual solutions
- For every project, an optimised and properly assessed media plan
- Established methods for feedback and evaluation of each project.