LINDVALLS KAFFE
A small, family-owned company in Uppsala importing, roasting and marketing coffee since 1891.
   
In a strongly competitive coffee market, Lindvalls has its strongest segments in the region “Mälardalen”, west of Stockholm, and is also big in institutional catering
and automats.
    To communicate with partly new target groups, the company is renewing its advertising platform. The idea is to increase market attractiveness, and also introduce new coffee products to push sales of the base products.
    The brief included package design
as well as advertisements, in-store material and sales material targeting the retail sector.

SUMMARY
Using package design, clear positioning and convincing sales material, Lindvalls
made gains in sales and listings with new products for the chain retail sector.

 

 
  English